THE POTENTIAL OF DIGITAL TECHNOLOGIES FOR ORGANIZING ENVIRONMENTALLY RESPONSIBLE TOURISM IN SMART CITIES

Olena Yehorova; Tetiana Yaprynets; Liudmyla Сhір; Yurii Tiutiunnyk

doi:10.60022/sis.3.(02).7

Authors

Olena Yehorova https://orcid.org/0000-0002-6868-2103
Tetiana Yaprynets https://orcid.org/0000-0002-5844-3520
Liudmyla Сhір https://orcid.org/0000-0001-5977-8579
Yurii Tiutiunnyk https://orcid.org/0000-0002-9175-3395

DOI:

https://doi.org/10.60022/sis.3.(02).7

Keywords:

urban tourism, environmentally responsible tourism, smart cities, digital technologies

Abstract

The role of digital technologies in the development of environmentally responsible tourism within the context of smart cities is explored in the article. The research objective of identifying the main areas of application of digital solutions in this area and analyzing their impact on the sustainable development of smart city tourism is achieved in the article. A review of modern scientific literature was conducted to identify key trends and directions for further research regarding the implementation of digital solutions in this field. The main negative impacts of traditional tourism on the urban environment are summarized. A comprehensive analysis of digital technologies in the context of environmental sustainability of tourism, in particular in identifying four key areas of their application: information and communication technologies for tourists; transport systems and logistics; urban environment monitoring and management systems; analytics, artificial intelligence, and decision support determined the scientific novelty of the article. It is demonstrated that these technologies not only enhance the quality of the tourist experience but also enable travel planning with environmental criteria in mind, significantly reducing negative environmental impacts and promoting the rational use of urban resources. The practical value of the article is the formation of theoretical and methodological foundations for the development of digital tools that contribute to the formation of a culture of conscious consumption of tourist services, support for the strategy of sustainable development of cities and improvement of their ecological condition.

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THE POTENTIAL OF DIGITAL TECHNOLOGIES FOR ORGANIZING ENVIRONMENTALLY RESPONSIBLE TOURISM IN SMART CITIES

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